Senior Living Marketing Experts since 2005
Lead generation for senior living operators.
We are masters at building consistent and sustainable lead flow for your admissions team — generating predictable revenue, month after month.
Who we are
Two decades doing one thing: leads.
- Since 2005
- Bill Rice founded Kaleidico — 20+ years in mortgage marketing.
- Quicken Loans
- Bill came out of Quicken Loans, where he ran home equity.
- Deep Green Bank
- Before that, an early employee at Deep Green — the first and last to do unconditional home-equity offers online.
- DSCR first-mover
- Among the first to build lead generation for DSCR and investor lending.
- Three verticals only
- We focus in exactly three: mortgage, legal, and senior living.
20+
years in business
100+
avg leads a month for the typical client
3,000+
leads a month generated for clients
How senior living lead generation works
It has its own mechanics.
Senior-living lead generation has its own mechanics. The buyer is usually the adult child; the resident is the eventual user. Both have to be respected. Memory care, assisted living, and independent living each have a different research arc — and the slow read families do in the weeks before they call is won with featured snippets and family-decision content, not a hard sell.
- Independent living
- Assisted living
- Memory care
How we build it
Your occupancy engine, built to convert.
Your lead-generation flywheel.
It starts with a foundation built to convert. Channels pour in traffic and high-intent audiences; the engine turns them into leads — and every lead funds the next turn.
Compounding leads
More leads → lower CPL → reinvest
Foundation that converts
Site + funnels, built to convert
Traffic
PPC — Google + Meta
High-intent audiences
SEO & content
Nurture
Email — no lead wasted
Built for how you actually convert.
Per-community pages
Each community gets its own page system — admissions team, photo galleries, family-aware qualifier. Multi-community operators get one platform that holds all of them.
Family-decision content
A research-arc content map so adult children find your answers before they call — featured snippets and pillar pages for the questions families actually search.
Caregiver resources
Support content and community programming around dementia, end-of-life decisions, and family transitions. Brand-voice respect, not performed empathy.
HIPAA-segregated lead capture
Lead forms that keep health-data fields separate from your CRM and ad platforms. The compliance work stays back-of-house; the family sees a clean intake.
We run it → we build it → you run it.
Demand Engine
First-party lead generation
Starting at$5,000/mo
We operate the engine for you — targeting, creative, funnels, and qualified-lead delivery straight to your CRM.
Lead Platform Build
Custom lead generation website
Starting at$15,000/project
We design and build the lead-generation platform — site, funnels, tracking, and CRM hookup, the whole stack.
Complete System
Turn-key starter
Starting at$3,750/mo all-in
$1,250 to Kaleidico + $2,500 minimum ad spend, paid direct to the platforms
Built, tested, and packaged — sites, funnels, ad accounts, CRM hookup, and a monthly coaching call. Works across all three verticals.
Start lean. Scale with volume.
$1,250/mo
$3,750/mo
$7,250/mo
Month 1
Set up website & ad platforms
Implementation month — no leads yet.
Months 2–3
PPC — Google Ads + Meta Ads
Tune to cost per lead. Scale.
Months 4+
+ SEO & Content
Volume up, CPL down.
Investment scales with the leads it produces — mapped to your targets in a planning model.
What to expect
Honest numbers, set low on purpose.
Move-ins are 50/50 — our marketing, your community follow-up.
Trusted by
In good company.
Transparent pricing
You see every number before the proposal.
- Demand EngineStarting at $5,000/mo
- Lead Platform BuildStarting at $15,000/project
- Complete SystemStarting at $3,750/mo all-in$1,250 to Kaleidico + $2,500 minimum ad spend, paid direct to the platforms
Ad spend is always paid directly to the platforms — no markup. Prices marked all-in already include the minimum ad spend; the others are agency fees before it.
Your all-in number comes back in the proposal.
What happens next
Your roadmap from here.
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No rush — we’ve been here 20 years, and we’ll be here.