Senior Living Marketing Experts since 2005
Your lead-generation plan.
We are masters at building consistent and sustainable lead flow for your admissions team — generating predictable revenue, month after month.
- 20+
- years in business
- 100+
- avg leads a month for the typical client
- 3,000+
- leads a month generated for clients
How senior living lead generation works
It has its own mechanics.
Senior-living lead generation has its own mechanics. The buyer is usually the adult child; the resident is the eventual user. Both have to be respected. Memory care, assisted living, and independent living each have a different research arc — and the slow read families do in the weeks before they call is won with featured snippets and family-decision content, not a hard sell.
- Independent living
- Assisted living
- Memory care
How we build it
Your own occupancy engine.
We build the asset on your brand: a real lead-generation website (the foundation), then PPC for demand now, then SEO and content for compounding visibility, then email to nurture every inquiry. Everything we build becomes your IP — positioned as lease-to-own, so after twelve months you own the site outright. It starts lean and compounds: first resident inquiries inside 30 days, then volume climbs and blended cost per inquiry drops as each layer comes online.
Per-community pages
Each community gets its own page system — admissions team, photo galleries, family-aware qualifier. Multi-community operators get one platform that holds all of them.
Family-decision content
A research-arc content map so adult children find your answers before they call — featured snippets and pillar pages for the questions families actually search.
Caregiver resources
Support content and community programming around dementia, end-of-life decisions, and family transitions. Brand-voice respect, not performed empathy.
HIPAA-segregated lead capture
Lead forms that keep health-data fields separate from your CRM and ad platforms. The compliance work stays back-of-house; the family sees a clean intake.
Demand Engine
Starting at $5,000/mo
We operate the engine for you — targeting, creative, funnels, and qualified-lead delivery straight to your CRM.
Lead Platform Build
Starting at $15,000/project
We design and build the lead-generation platform — site, funnels, tracking, and CRM hookup, the whole stack.
Complete System
Starting at $3,750/mo all-in
$1,250 to Kaleidico + $2,500 minimum ad spend, paid direct to the platforms
Built, tested, and packaged — sites, funnels, ad accounts, CRM hookup, and a monthly coaching call. Works across all three verticals.
What to expect
Honest numbers, set low on purpose.
We set expectations conservatively and aim to beat them. Across our programs, about 10–15% of resident inquiries reach a tour and 3–5% convert to a move-in. Move-ins are a 50/50 effort — our marketing and your community follow-up — and speed-to-response matters: a fast, human follow-up out-converts a slow one every time. We model cost per move-in to your market in the planning conversation.
Trusted by
In good company.
Pricing
Transparent, before any proposal.
Build runs on the program ladder above — from a productized system you run with our coaching, to a fully managed monthly engine, to a platform we build and hand off. Ad spend is always paid directly to the platforms with no markup, and the all-in number comes back to you in a written proposal.
How to start
Your roadmap from here.
- 1. Discuss internally. This document is yours to forward and decide from.
- 2. Explore the programs. See how we run it, build it, or hand it off.
- 3. Request a proposal. Email the team and we’ll send a couple of approaches — or schedule a call.
No rush — we’ve been here 20 years, and we’ll be here.