Mortgage Marketing Experts since 2005

Lead generation for mortgage lenders.

We are masters at building consistent and sustainable lead flow for your sales team — generating predictable revenue, month after month.

Who we are

Two decades doing one thing: leads.

Since 2005: Bill Rice founded Kaleidico — 20+ years in mortgage marketing.
Quicken Loans: Bill came out of Quicken Loans, where he ran home equity.
Deep Green Bank: Before that, an early employee at Deep Green — the first and last to do unconditional home-equity offers online.
DSCR first-mover: Among the first to build lead generation for DSCR and investor lending.
Three verticals only: We focus in exactly three: mortgage, legal, and senior living.

20+

years in business

100+

avg leads a month for the typical client

3,000+

leads a month generated for clients

Two ways to work with us

Buy leads, build your engine, or both.

Buy — 3rd party

Leads in your CRM now.

—Mortgage leads immediately
—Scale volume on demand
—Added brand exposure

~2 weeks to launch

$75 / lead · $2,500 minimum

Build — 1st party

Your own lead engine.

—Mortgage leads quickly
—Your site becomes the platform
—An asset you own

~4 weeks to launch

Programs from $3,750/mo all-in

Most teams do both — buy for volume now, build for the long run.

Option 1

Buy leads now.

Buy — how it works

Exclusive leads, posted to your CRM.

$75

per lead

$2,500

minimum

None

commitment

Exclusive

to you

Filter byGeographyCredit bandLoan amountOwner-occupied / investorScales to ~1,000 leads/mo

Buy — where the leads come from

Real intent, from sites we own.

MyPerfectMortgage.comPurchase · Refinance
ReInvestorGuide.comDSCR · Investor · Non-QM
HELOC360.comHome equity · HELOC
HomeBuyersHaven.comPurchase

ReInvestorGuide.com (DSCR / investor / non-QM) is our strongest lane.

Option 2

Build your own engine.

Build — the system

Your lead-generation flywheel.

It starts with a foundation built to convert. Channels pour in traffic and high-intent audiences; the engine turns them into leads — and every lead funds the next turn.

Compounding leads

More leads → lower CPL → reinvest

Foundation that converts

Site + funnels, built to convert

Traffic

PPC — Google + Meta

High-intent audiences

SEO & content

Nurture

Email — no lead wasted

Build — the three programs

We run it → we build it → you run it.

Demand Engine

First-party lead generation

Starting at$5,000/mo

We operate the engine for you — targeting, creative, funnels, and qualified-lead delivery straight to your CRM.

Lead Platform Build

Custom lead generation website

Starting at$15,000/project

We design and build the lead-generation platform — site, funnels, tracking, and CRM hookup, the whole stack.

Complete System

Turn-key starter

Starting at$3,750/mo all-in

$1,250 to Kaleidico + $2,500 minimum ad spend, paid direct to the platforms

Built, tested, and packaged — sites, funnels, ad accounts, CRM hookup, and a monthly coaching call. Works across all three verticals.

Build — ramp & scale

Start lean. Scale with volume.

Implementation

$1,250/mo

30–50 leads / mo

$3,750/mo

100+ leads / mo

$7,250/mo

Month 1

Set up website & ad platforms

Implementation month — no leads yet.

Months 2–3

PPC — Google Ads + Meta Ads

Tune to cost per lead. Scale.

Months 4+

+ SEO & Content

Volume up, CPL down.

ImplementationWebsitePPC managementAd spendSEO & content

Investment scales with the leads it produces — mapped to your targets in a planning model.

What to expect

Honest numbers, set low on purpose.

Long-form, marketing qualified leads100%

Reach application10–15%

Close a loan3–5%

cost per closed loan$1,500–$2,500

Closing is 50/50 — our marketing, your sales follow-up.

Where this fits

Built for teams like yours.

01
Private Money Lenders
A consumer-direct channel that adds consistency and predictability to their originations and investors.
02
Top Branches & Originators
A personal, portable brand that gives them control of their marketing and steadies their production volume.
03
Regional Banks & Credit Unions
A consumer-direct channel for diversification, liquidity, and deeper wallet share.

Trusted by

In good company.

Transparent pricing

You see every number before the proposal.

Buy

$75 / exclusive lead

$2,500 minimum · no long-term commitment.

Build

Demand EngineStarting at $5,000/mo
Lead Platform BuildStarting at $15,000/project
Complete SystemStarting at $3,750/mo all-in$1,250 to Kaleidico + $2,500 minimum ad spend, paid direct to the platforms

Ad spend is always paid directly to the platforms — no markup. Prices marked all-in already include the minimum ad spend; the others are agency fees before it.

Your all-in number comes back in the proposal.

What happens next

Your roadmap from here.

1
Discuss internally
Share the leave-behind with your team.
Open the leave-behind→
2
Model your plan
Copy our planning model and map your targets.
Make a copy→
3
Sharpen execution
Our real-time mortgage lead checklist.
Open the checklist→
4
Request a proposal
We’ll send a couple of approaches — no pressure.
Request a proposal→

No rush — we’ve been here 20 years, and we’ll be here.