Mortgage Marketing Experts since 2005

Your lead-generation plan.

We are masters at building consistent and sustainable lead flow for your sales team — generating predictable revenue, month after month.

20+: years in business
100+: avg leads a month for the typical client
3,000+: leads a month generated for clients

The two models

Two ways to generate mortgage leads.

There are two ways to put more qualified borrowers in front of your loan officers, and most teams use both. You can buy exclusive leads we generate on our own intent sites, or you can build your own first-party lead-generation engine that you own outright. Buying gets you volume in your CRM within weeks; building creates a compounding asset that lowers your blended cost per lead over time.

We typically recommend starting with buy for immediate floor volume while we build the engine in parallel — so you never wait on pipeline, and you steadily shift toward leads you own.

Option 1 — Buy

Exclusive leads, posted to your CRM.

We feature your business on our own mortgage intent sites and run dedicated campaigns for you — not an aggregator reselling the same lead to five lenders. Leads are exclusive and posted straight to your CRM, filtered by geography, credit band, loan amount, owner-occupied / investor. It’s $75 per lead with a $2,500 starting deposit, no long-term commitment, and it scales to roughly 1,000 leads a month.

MyPerfectMortgage.com
Purchase · Refinance
ReInvestorGuide.com
DSCR · Investor · Non-QM
HELOC360.com
Home equity · HELOC
HomeBuyersHaven.com
Purchase

Option 2 — Build

Your own lead-generation engine.

We build the asset on your brand: a real lead-generation website (the foundation), then PPC for demand now, then SEO and content for compounding visibility, then email to nurture every lead. Everything we build becomes your IP — positioned as lease-to-own, so after twelve months you own the site outright. It starts lean and compounds: first leads inside 30 days, then volume climbs and blended cost per lead drops as each layer comes online.

Demand Engine

Starting at $5,000/mo

We operate the engine for you — targeting, creative, funnels, and qualified-lead delivery straight to your CRM.

Lead Platform Build

Starting at $15,000/project

We design and build the lead-generation platform — site, funnels, tracking, and CRM hookup, the whole stack.

Complete System

Starting at $3,750/mo all-in

$1,250 to Kaleidico + $2,500 minimum ad spend, paid direct to the platforms

Built, tested, and packaged — sites, funnels, ad accounts, CRM hookup, and a monthly coaching call. Works across all three verticals.

What to expect

Honest numbers, set low on purpose.

We set expectations conservatively and aim to beat them. Across our programs, about 10–15% of leads reach application and 3–5% convert to a closed loan, at a cost per closed loan of $1,500–$2,500. Closing is a 50/50 effort — our marketing and your sales follow-up — and speed-to-lead matters: a fast, human text confirmation out-converts the classic sub-second auto-dial.

Where this fits

Built for teams like yours.

Private Money Lenders
A consumer-direct channel that adds consistency and predictability to their originations and investors.
Top Branches & Originators
A personal, portable brand that gives them control of their marketing and steadies their production volume.
Regional Banks & Credit Unions
A consumer-direct channel for diversification, liquidity, and deeper wallet share.

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Pricing

Transparent, before any proposal.

Buy is $75 per exclusive lead with a $2,500 start. Build runs on the program ladder above. Ad spend is always paid directly to the platforms with no markup, and the all-in number comes back to you in a written proposal.

How to start

Your roadmap from here.

1. Discuss internally. This document is yours to forward and decide from.
2. Model your plan. Make a copy of our planning model and map it to your targets.
3. Sharpen execution. Our real-time mortgage lead checklist covers the sales-side fundamentals.
4. Request a proposal. Email the team and we’ll send a couple of approaches — or schedule a call.

No rush — we’ve been here 20 years, and we’ll be here.