Law Firm Marketing Experts since 2005
Lead generation for law firms.
We are masters at building consistent and sustainable lead flow for your intake team — generating predictable revenue, month after month.
Who we are
Two decades doing one thing: leads.
- Since 2005
- Bill Rice founded Kaleidico — 20+ years in mortgage marketing.
- Quicken Loans
- Bill came out of Quicken Loans, where he ran home equity.
- Deep Green Bank
- Before that, an early employee at Deep Green — the first and last to do unconditional home-equity offers online.
- DSCR first-mover
- Among the first to build lead generation for DSCR and investor lending.
- Three verticals only
- We focus in exactly three: mortgage, legal, and senior living.
20+
years in business
100+
avg leads a month for the typical client
3,000+
leads a month generated for clients
How legal lead generation works
It has its own mechanics.
Law firm lead generation has its own mechanics. Personal injury intake works differently than estate planning. Multi-state firms need state-routed intake from the first form fill. Each practice area has its own register, and case results are evidence — built right, they fill intake from a different direction. We have built this stack across personal-injury and multi-practice firms, qualified to the matters each one actually wants.
- Personal injury
- Family law
- Complex litigation
- Multi-practice
- Estate planning
How we build it
Your intake engine, built to convert.
Your lead-generation flywheel.
It starts with a foundation built to convert. Channels pour in traffic and high-intent audiences; the engine turns them into leads — and every lead funds the next turn.
Compounding leads
More leads → lower CPL → reinvest
Foundation that converts
Site + funnels, built to convert
Traffic
PPC — Google + Meta
High-intent audiences
SEO & content
Nurture
Email — no lead wasted
Built for how you actually convert.
Practice-area pages
Per-practice information architecture that lets a multi-practice firm rank for personal injury, criminal defense, estate planning, and corporate without diluting any of them.
Multi-state intake routing
Lead capture that routes by state of incident and practice area. Multi-state firms get intake assigned to the right attorney from the first form fill.
Case-results module
Surface verifiable case results to the press, to peer counsel, and to families researching counsel — so intake fills from the news cycle, not just cold ad spend.
Privilege-aware content
Marketing copy and case studies sourced from public records, with a state-bar-rule-aware ad copy library vetted before it ships.
We run it → we build it → you run it.
Demand Engine
First-party lead generation
Starting at$5,000/mo
We operate the engine for you — targeting, creative, funnels, and qualified-lead delivery straight to your CRM.
Lead Platform Build
Custom lead generation website
Starting at$15,000/project
We design and build the lead-generation platform — site, funnels, tracking, and CRM hookup, the whole stack.
Complete System
Turn-key starter
Starting at$3,750/mo all-in
$1,250 to Kaleidico + $2,500 minimum ad spend, paid direct to the platforms
Built, tested, and packaged — sites, funnels, ad accounts, CRM hookup, and a monthly coaching call. Works across all three verticals.
Start lean. Scale with volume.
$1,250/mo
$3,750/mo
$7,250/mo
Month 1
Set up website & ad platforms
Implementation month — no leads yet.
Months 2–3
PPC — Google Ads + Meta Ads
Tune to cost per lead. Scale.
Months 4+
+ SEO & Content
Volume up, CPL down.
Investment scales with the leads it produces — mapped to your targets in a planning model.
What to expect
Honest numbers, set low on purpose.
Signing is 50/50 — our marketing, your intake follow-up.
Trusted by
In good company.
Transparent pricing
You see every number before the proposal.
- Demand EngineStarting at $5,000/mo
- Lead Platform BuildStarting at $15,000/project
- Complete SystemStarting at $3,750/mo all-in$1,250 to Kaleidico + $2,500 minimum ad spend, paid direct to the platforms
Ad spend is always paid directly to the platforms — no markup. Prices marked all-in already include the minimum ad spend; the others are agency fees before it.
Your all-in number comes back in the proposal.
What happens next
Your roadmap from here.
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No rush — we’ve been here 20 years, and we’ll be here.