Law Firm Marketing Experts since 2005
Your lead-generation plan.
We are masters at building consistent and sustainable lead flow for your intake team — generating predictable revenue, month after month.
- 20+
- years in business
- 100+
- avg leads a month for the typical client
- 3,000+
- leads a month generated for clients
How legal lead generation works
It has its own mechanics.
Law firm lead generation has its own mechanics. Personal injury intake works differently than estate planning. Multi-state firms need state-routed intake from the first form fill. Each practice area has its own register, and case results are evidence — built right, they fill intake from a different direction. We have built this stack across personal-injury and multi-practice firms, qualified to the matters each one actually wants.
- Personal injury
- Family law
- Complex litigation
- Multi-practice
- Estate planning
How we build it
Your own intake engine.
We build the asset on your brand: a real lead-generation website (the foundation), then PPC for demand now, then SEO and content for compounding visibility, then email to nurture every inquiry. Everything we build becomes your IP — positioned as lease-to-own, so after twelve months you own the site outright. It starts lean and compounds: first case inquiries inside 30 days, then volume climbs and blended cost per inquiry drops as each layer comes online.
Practice-area pages
Per-practice information architecture that lets a multi-practice firm rank for personal injury, criminal defense, estate planning, and corporate without diluting any of them.
Multi-state intake routing
Lead capture that routes by state of incident and practice area. Multi-state firms get intake assigned to the right attorney from the first form fill.
Case-results module
Surface verifiable case results to the press, to peer counsel, and to families researching counsel — so intake fills from the news cycle, not just cold ad spend.
Privilege-aware content
Marketing copy and case studies sourced from public records, with a state-bar-rule-aware ad copy library vetted before it ships.
Demand Engine
Starting at $5,000/mo
We operate the engine for you — targeting, creative, funnels, and qualified-lead delivery straight to your CRM.
Lead Platform Build
Starting at $15,000/project
We design and build the lead-generation platform — site, funnels, tracking, and CRM hookup, the whole stack.
Complete System
Starting at $3,750/mo all-in
$1,250 to Kaleidico + $2,500 minimum ad spend, paid direct to the platforms
Built, tested, and packaged — sites, funnels, ad accounts, CRM hookup, and a monthly coaching call. Works across all three verticals.
What to expect
Honest numbers, set low on purpose.
We set expectations conservatively and aim to beat them. Across our programs, about 10–15% of case inquiries reach a consultation and 3–5% convert to a signed case. Signed cases are a 50/50 effort — our marketing and your intake follow-up — and speed-to-response matters: a fast, human follow-up out-converts a slow one every time. We model cost per signed case to your market in the planning conversation.
Trusted by
In good company.
Pricing
Transparent, before any proposal.
Build runs on the program ladder above — from a productized system you run with our coaching, to a fully managed monthly engine, to a platform we build and hand off. Ad spend is always paid directly to the platforms with no markup, and the all-in number comes back to you in a written proposal.
How to start
Your roadmap from here.
- 1. Discuss internally. This document is yours to forward and decide from.
- 2. Explore the programs. See how we run it, build it, or hand it off.
- 3. Request a proposal. Email the team and we’ll send a couple of approaches — or schedule a call.
No rush — we’ve been here 20 years, and we’ll be here.